As happens with a lot of companies Inspired Development’s brand image had evolved from it’s start up roots without ever being properly considered and it no longer reflected the business aims and ethos. It was very corporate, and didn’t necessarily mean anything. It didn’t stand out. So we embarked on a process to come up with something that was simultaneously new, creative, fun, that reflected where the company wanted to go, but that was professional.
A science theme – the digital lab – was chosen, and a mixture of rocket and robot graphics used to generate this idea of creative energy that was lacking in the company image until this point.
The rebrand resulted in a large uptick in creative projects, average revenue, and subsequent company expansion.
Visual Identity Design