WasteNot UK

Web Design - Illustration - Branding

Logo Design 

WasteNot is a campaign from activist chef Hugh Fernley-Wittingstall to bring awareness, and help put a stop, to the staggering amount of food waste generated by British supermarkets, food services, and at home by the average consumer. It was the main focus of the BBC1 television show ‘Hugh’s War on Waste’.

Responsive Web Design 

Video Background: Impactful landing page

Campaign counter and sign up form

Tips and Recipe Feeds

Social Media Infographics 

A series of infographic images, formatted specifically for Twitter, to be tweeted both live alongside the show and over the coming weeks as part of the overall marketing campaign.